In this course we introduce and learn to use some tools every journalist can adopt to produce graphics that can support or carry a story.LEARN MORE
This course will teach you how to deal with underperforming articles, how to get more out of social media, how to measure your true fans and how to judge success.
If all your analytics went up in a puff of smoke, would you miss them? Would it change how you work day to day? Chartbeat, Google Analytics and Facebook Insights are easy to use, but finding what you need and knowing how to act on that information is hard.
Going Viral Using Social Media Analytics walks you through metrics and analytics that are useful for writers, ways to optimize your site for social media, how to grow a loyal audience and how to figure out whether your organization is on the right track. We bring order to the analytics chaos and show you which metrics you need when and why.